Sky TV customers should mark their calendars for Wednesday, February 11, as the UK broadcaster is set to make a significant announcement at an event in central London. The company has teased that “big things are coming to Sky TV,” hinting at an exciting update. Speculation is rife about what this announcement might entail, as Sky typically reserves in-person launch events for major reveals.
While hopes for new hardware may be dashed, with Sky having recently refreshed its TV range, including the launch of Sky Glass Gen 2 and Sky Glass Air, there is still anticipation for potential updates to the Stream box. However, the focus of the upcoming announcement is likely to be on content, especially with the impending launch of HBO Max in the UK in March.
HBO Max offers a variety of popular series like The Last of Us, Game of Thrones, Westworld, and Succession. Sky customers will have access to HBO Max at no extra cost, with some premium content requiring a full HBO Max subscription. The event is expected to shed light on the partnership with HBO Max, as well as new content strategies to retain subscribers. Improved bundles and innovative ways to watch, possibly integrating TV with broadband and mobile services, may also be revealed.
Analyst Paolo Pescatore predicts a challenging year ahead for Sky, emphasizing the changing landscape where content is no longer the sole differentiator. As competition intensifies, Sky may shift towards emphasizing its connectivity services, focusing on broadband and mobile offerings. The event coincides with HBO’s launch in key European markets and Warner Bros. Discovery’s expansion with new retail partners, highlighting the evolving dynamics of the industry.
Mirror Online will provide live updates from the event in London’s West End, scheduled to commence around 10am on February 11.