B&M customers have expressed their satisfaction with the new shower gels available at the discount store, stating that these products offer a cost-effective alternative to high-end brands. Visitors to B&M stores have noticed a range of skincare items that seem to draw inspiration from Lush products, featuring some popular scents at a fraction of the cost.
The Sweet Dreams shower gel from B&M is described as containing a blend of “clean citrus, calming herbs, and snuggly vanilla-woody warmth,” designed to create a relaxing experience for users. Priced at £2.99, customers have likened this product to Lush’s Sleepy collection, which typically sells for £6.50.
Shoppers hunting for bargains at B&M have also pointed out similarities between the Frosted Fairy shower gel and Lush’s renowned Snow Fairy line, traditionally released during the holiday season. The B&M version boasts a blend described as “part bubblegum, nostalgic, and part frosted pear-peach delight, enveloped in vanilla sweetness.”
Both the Sweet Dreams and Frosted Fairy shower gels contain 500ml of product and are priced at £2.99 each, offering a more affordable option compared to Lush’s range, which starts at £7.50 online. Additionally, customers have noticed matching scents available in body butter and body sprays, priced at £3.49 each.
Online enthusiasm for these products was evident when TikTok user Rachael (@lifewithrachaelg) shared her discovery of the new items. She highlighted the affordability and similarity to popular scents, with one viewer mentioning the cost-saving benefits for purchasing products like Snow Fairy.
While some shoppers appreciate the budget-friendly alternatives at B&M, others have questioned the quality and ethical aspects compared to Lush products. However, it is acknowledged that these offerings cater to consumers interested in affordable and pleasant-smelling products.
For those seeking similar scents at other retailers, Aldi’s Sweet Angel shower gel and Primark’s Frost Angel collection, starting at £3.50, are recommended options. This trend of affordable alternatives inspired by higher-end brands is not new, as seen with Lidl’s previous release of £1.99 shower gels resembling non-seasonal scents from a popular cosmetic brand.
Overall, B&M’s new shower gels have garnered attention for their affordability and resemblance to pricier counterparts, providing budget-conscious consumers with appealing options.