Cadbury has recently reduced the size of its Mini Eggs bags while keeping the price unchanged, causing dissatisfaction among customers. The bags, previously weighing 80g, now contain 74g of the popular Easter treat, still sold for around £2.
This practice, known as shrinkflation, involves decreasing product size while maintaining the price point. Prices for Cadbury Mini Eggs vary across different retailers, with the Cadbury website listing them at £2.36, Morrisons at £2, and Asda at £1.74. Some consumers have expressed frustration on social media platforms like Twitter, with one user stating, “@CadburyUK are taking the mick now!!! Was 80g last year!!!”
Mondelez International, the parent company of Cadbury, explained to The Sun that the reduction in size was a response to rising production costs. The company cited increased expenses for ingredients such as cocoa and dairy, as well as high energy and transport costs as contributing factors. Despite absorbing some of these costs, Mondelez made the decision to slightly decrease the weight of the Mini Eggs bags to maintain competitiveness while preserving taste and quality.
The Mirror reached out to Mondelez for further comment on this matter, following a similar trend seen with the reduction in size of Quality Street chocolates from 600g to 550g during Christmas. Food policy expert Gavin Wren also highlighted Nestle’s products experiencing weight reductions, questioning the extent to which this downsizing trend would continue.
Responding to concerns, a Nestle spokesperson emphasized that the annual adjustments in product ranges, sizes, and prices were influenced by various factors, including manufacturing costs, ingredients, transport expenses, and consumer preferences. They described the 2025 range as competitive, offering a diverse selection for Quality Street enthusiasts, with final prices determined by individual retailers.