Co-op is gearing up to unveil 11 new stores this week, expanding its reach from Bristol to the Scottish Highlands. Notably, the Co-op will be the inaugural permanent retailer at the newly developed Brent Cross Town in London.
These new stores include a mix of brand-new outlets, franchise-operated locations, and revamped stores. The initiative is part of the company’s broader plan to revamp over 200 stores by 2024/25.
This announcement adds to the 50 stores previously confirmed by Co-op to open in November and December, just in time for the festive season. The Co-op is advocating for business-rate reform in the upcoming Budget session.
Kate McCrae, Co-op’s Operations Director, emphasized the company’s commitment to establishing stores that serve as community hubs, supporting local life and meeting community needs effectively. The company is investing nationwide to bolster the high street, create jobs, and support local suppliers.
Furthermore, Co-op has introduced 200 new personalized offers, enhanced discounts, member-exclusive games, reward systems, and special deals for its membership program. Shoppers stand to save over £90 throughout October, November, and December, with monthly prizes up for grabs based on in-store and online spending.
Rachel Halter, Co-op’s Director of Membership, expressed the company’s dedication to providing added value to its members daily. By enhancing personalized offers and expanding popular features, Co-op aims to deliver significant savings to its members, reinforcing its commitment to offering exceptional value and rewarding customer loyalty.
This move follows Co-op’s drive to enhance its membership benefits and offer increased value to its customers across various product ranges.