In a historic move, the Emmy Awards are set to transition to Prime Video from 2027 onwards under a groundbreaking six-year agreement forged between Amazon and the Television Academy. This marks the end of a seventy-year tradition where broadcast networks have hosted the prestigious ceremony.
The shift to streaming services, which have increasingly dominated the Emmys’ top categories, was confirmed in an announcement on Tuesday. Since its inception in 1955, the awards show has been broadcast on one of the four major networks each year. However, starting next September, the Emmys will have a singular long-term home, bringing a significant change to the event’s format.
Chairman of the Television Academy, Cris Abrego, emphasized the importance of continuity in the new partnership, highlighting the opportunity for sustained growth and innovation over the six-year period. Notably, the Emmys will remain accessible to viewers at no cost, aligning with the Academy’s commitment to ensuring broad accessibility without the need for a Prime Video subscription.
The recent deal mirrors the Oscars’ decision to move exclusively to YouTube in 2029, marking a departure from traditional broadcast networks. Unlike the Oscars’ transition, which was announced in 2025, the Emmy Awards’ move to Prime Video will take effect immediately, prompting Amazon executives to emphasize the need for swift action and adaptation.
Despite a decline in viewership across various award shows, the Emmys, which once attracted over 20 million viewers at its peak, now draw around seven million viewers. Amazon and the Academy believe that Prime Video’s extensive platform can help revitalize viewership by showcasing Emmy-nominated content and engaging with a broader, younger audience.
While acknowledging the significance of transitioning to streaming platforms, Abrego stressed that the essence of the content remains paramount. He emphasized the Academy’s commitment to recognizing excellence regardless of the medium through which it is delivered.
Looking ahead, the Emmy Awards will maintain their September schedule in 2027, but flexibility remains for potential date changes in the future. Abrego expressed openness to exploring adjustments in collaboration with Amazon to ensure the continued success of the prestigious awards ceremony.