A distinctive summer attraction in Guelph that combines lawn bowling, beer, music, and warm evenings is gaining popularity. Due to a major construction project in downtown Guelph on Wyndham Street, Brothers Brewing had to close their summer patio, leading to a decline in foot traffic and a 50% drop in sales.
To counter this setback, the brewery partnered with the Guelph Lawn Bowling Club to open a beer garden, which has been mutually beneficial. Colton Proveau, co-owner of Brothers Brewing, emphasized the importance of this collaboration in sustaining their business during difficult times.
Blake Skinner, president of the lawn bowling club, highlighted the added fun and appeal the beer garden has brought, attracting newcomers to the sport. Proveau expressed optimism about continuing this partnership in the future, ensuring a positive outcome from the current challenges.
Local residents, Mathew and Jenna Holdom, who were regulars at Brothers Brewing, embraced the opportunity to try lawn bowling at the new beer garden. Similarly, Emily Gibson, a longtime lawn bowler, praised the positive impact of the beer garden on the sport’s popularity, attracting a diverse range of participants.
The beer garden has not only revitalized the atmosphere but also introduced a wider demographic to lawn bowling, ensuring its longevity. The success of this innovative concept offers hope for continued collaboration between Brothers Brewing and the Guelph Lawn Bowling Club for years to come.