Manitoba’s leader expressed his tentative willingness to reintroduce American spirits in a potential trade agreement but advised against purchasing them. Discussions between Canadian and U.S. officials aim to finalize a deal to avoid new tariffs on about $30 billion worth of Canadian products. Prime Minister Mark Carney and his team recently deliberated on this matter with cabinet members and provincial leaders.
According to Kinew, Carney urged provinces to bring back American alcohol to stores, with Manitoba yet to confirm its stance on this request. Even if U.S. products are restocked in Liquor Marts as part of the trade deal, Kinew emphasized that Canadians have the choice to opt for Canadian alternatives instead. He highlighted the importance of sending a message signaling discontent with Donald Trump’s trade policies.
Manitoba previously removed millions of dollars worth of American alcohol in 2025 in response to Trump’s imposition of tariffs on Canadian goods that did not comply with the Canada-U.S.-Mexico trade pact. Subsequently, Manitobans lined up to purchase American liquors for a brief period in December, following the province’s decision to return some stock before Christmas and donate proceeds to charitable causes.
Local preferences remained strong even when U.S. alcohol was available, leading to a substantial year-over-year sales growth of nearly $21 million at Manitoba’s Liquor Marts. While other Prairie provinces swiftly reintroduced American spirits, Manitoba maintained its stance amid ongoing negotiations.
Carney advised premiers against excluding the U.S. from their procurement policies, as Manitoba’s preference for Canadian or non-American sources resulted in an 82% reduction in spending on American firms. This approach significantly impacted trade dynamics, prompting the Trump administration to seek a deal with Canada.
In response, Kinew’s political opponents criticized his stance, pointing out instances where the province engaged in significant contracts with American companies. Despite ongoing negotiations, Kinew stressed the importance of supporting local workers and industries, particularly in sectors like steel production.
Regarding the potential trade deal, Kinew expressed skepticism about its longevity given Trump’s unpredictable behavior. He emphasized the need for tariffs on steel and aluminum to be eliminated for Manitoba’s approval of the agreement. Kinew maintained a firm stance on trade negotiations, highlighting Canada’s advantageous position in dealing with the U.S.
Additionally, a California winemaker raised concerns about the blanket ban on American alcohol, emphasizing the collaborative relationship between Canadian and Californian producers. Trade disruptions have impacted businesses like his, leading to operational challenges and reduced export opportunities.
Public sentiments varied regarding the potential reintroduction of American liquor, with some individuals supporting the government’s strategic decisions in trade negotiations. Local consumers emphasized the value of supporting domestic products and businesses, showcasing a shift towards prioritizing local offerings over imported goods.