An increasing number of households in the UK are utilizing online platforms to access live and on-demand content. A recent study, commissioned by Sky, indicates that by the mid-2030s, almost all homes could have the option to receive TV via the internet, leading to the eventual retirement of traditional methods like Freeview.
The shift towards internet-based TV is evident with a variety of alternatives available that do not require traditional aerial setups. Services like Sky’s streaming products and Freely, a service closely linked with Freeview, offer television content over broadband connections, eliminating the need for antennas.
As more households embrace internet-connected devices, there is a notable decline in traditional broadcast TV viewership, with streaming services gaining popularity among consumers.
Another challenge facing Freeview is the potential sharing of radio frequencies with mobile operators post-2031, affecting the current over-the-air transmission setup and its sustainability.
The increasing costs associated with maintaining the existing TV distribution infrastructure are prompting discussions within the UK government regarding future strategies.
Nick Herm, Group Chief Operating Officer at Sky, emphasized the potential of transitioning to internet-based TV by the 2030s as a means to enhance social inclusion and bridge the digital divide. He suggested that investing in skills and affordable connectivity for households still reliant on traditional TV systems could lead to significant benefits beyond television services.
While some welcome the shift towards streaming, there are concerns raised by individuals like Lynette, aged 80, from Kent, who values the accessibility and simplicity of Freeview. A petition opposing the phasing out of Freeview has garnered significant support, with many expressing difficulties in adapting to internet-based TV due to connectivity requirements and potential costs.
More updates regarding the future landscape of TV services are anticipated in the near future.