A site in Alberta recognized by UNESCO as a World Heritage Site is experiencing increased interest following a mention on a popular American TV show. The Head-Smashed-In Buffalo Jump, located about 150 kilometers south of Calgary, was featured in an episode of the award-winning medical drama series “The Pitt.”
In the episode, actor Noah Wyle’s character, Dr. Michael (Robby) Robinavitch, expresses his intention to visit the landmark situated in the foothills of the Canadian Rocky Mountains. The site holds historical significance as it was utilized by Indigenous peoples for thousands of years to herd bison and lead them over an 11-meter cliff for hunting and harvesting purposes.
The interpretive center at Head-Smashed-In Buffalo Jump, integrated into the sandstone cliff, delves into Blackfoot culture, local ecology, and archaeological discoveries, guiding visitors along a cliff-top trail. Quinton Crow Shoe, the head of marketing at the site, mentioned an increase in visitor interest triggered by the TV show mention, leading to a surge in social media engagement and inquiries.
Crow Shoe expressed gratitude for the show’s exposure, anticipating a rise in visitor numbers and tour bookings during the upcoming peak season from May to September. He highlighted the positive impact of promotions like the national Canada Strong Pass discounts on attracting visitors. Additionally, he emphasized the synergy among attractions in southern Alberta, encouraging exploration of the region’s diverse offerings.
Travel Alberta capitalized on the show’s mention by releasing a promotional video featuring the TV characters against the backdrop of Head-Smashed-In Buffalo Jump’s cliffs. Alberta’s Culture Minister, Tanya Fir, shared the TV clip on social media, showcasing the global appeal of Alberta’s history and cultural landmarks.
Head-Smashed-In Buffalo Jump, a designated World Heritage Site since 1981, typically welcomes around 60,000 visitors annually. The site’s management remains optimistic about sustaining the current interest to drive tourism growth and promote collaboration among neighboring attractions.