For those gearing up to take advantage of the upcoming Prime Day sales, it’s crucial to adhere to a set of guidelines to avoid falling prey to cybercriminals. These malicious actors are constantly on the lookout for opportunities to exploit major shopping events, utilizing tactics such as fake deals, phishing emails, and counterfeit websites to deceive individuals into divulging personal data or financial information. Security experts are cautioning that the highly intense shopping atmosphere during Prime Day serves as a prime target for scammers.
According to the security team at Check Point, a staggering total of 6,843 new web domains related to Amazon were registered globally between December 2025 and the previous month, with April witnessing a significant spike, boasting 1,446 newly created domains in a single month.
The timing of this surge in April is particularly worrisome, as attackers can leverage this period to “age” malicious domains, making them appear more legitimate and evading detection before the arrival of Prime Day.
While the majority of these domains are harmless, Check Point’s findings reveal that approximately one in every 11 newly established Amazon-themed domains is either flagged as malicious or deemed suspicious.
Check Point remarked, “Prime Day scams are successful because they closely mimic regular shopping behavior, incorporating familiar branding, convincing checkout processes, delivery notifications, and last-minute urgency.”
The security firm emphasized, “The safest approach is not only to identify suspicious communications but also to slow down the purchasing process enough to validate authenticity before proceeding with clicks, logins, or payments.”
So, how can one enjoy Prime Day without falling victim to scams?
For individuals looking to participate in Prime Day shopping, there are several straightforward measures that can help prevent falling for fraudulent schemes.
Firstly, it’s essential to meticulously scrutinize the website address of any site visited before providing any personal information. Scammers frequently create counterfeit pages that closely resemble Amazon’s authentic site.
Check Point cautioned, “Numerous deceptive domains closely imitate Amazon’s genuine URL. Be on the lookout for additional characters, brand names with hyphens, or unusual endings like .top or .online.”
Additionally, shoppers should refrain from clicking on links received via emails, text messages, or social media posts. It’s advisable to directly access Amazon by manually typing in the website address.
Other red flags to watch out for include offers that seem too good to be true, notifications claiming refunds are due, or alerts asserting that an offer is on the verge of expiration. These tactics are commonly employed to create a sense of urgency and coerce individuals into hasty decisions.
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