Greene King has revealed its intention to launch 30 new franchise pubs in the upcoming year. The pub group recently achieved a significant milestone by reaching a total of 100 franchise Hive and Nest concept pubs.
In the year 2025, Greene King Pub Partners introduced 30 new franchise pubs, including its debut in Scotland under the Belhaven brand. Looking ahead to 2026, the company is set to extend its franchise operations into Wales and the Southwest of England with a series of new establishments.
Among the confirmed locations for this year’s openings are Millwrights in Aylesbury, The Freemasons Arms in Wigan, and The Flag Inn in Egerton.
Notable Greene King franchise pubs inaugurated in 2025 encompass The Tarbet in Edinburgh, which marked the first Greene King franchise pub in Scotland following a £285,000 renovation. Additionally, The Dolphin in Melbourn was reopened as a Hive pub after a £570,000 investment, while the Two Poplars in Wokingham commenced operations after a £450,000 revamp.
Penelope Bruce, the Pub Partners Franchise Operations Director, expressed delight at achieving the milestone of 100 franchise pubs and emphasized the continuous growth of their franchise offerings.
Dan Robinson, the Managing Director of Greene King Pub Partners, expressed satisfaction with the progression of their franchise business, which complements their existing successful leased and tenanted pub ventures.
In other news, Greene King distributed complimentary pints of Guinness last weekend coinciding with the kickoff of the Six Nations rugby tournament. To claim a free pint, patrons were required to reserve a table for any Six Nations game on February 7 through the Greene King website.
This offer was available at all Greene King sports pubs, including Flaming Grill, Hungry Horse, and Belhaven, as part of the Fans Reunited campaign, featuring Rugby World Cup champions Martin Johnson and Jason Robinson.
Zoe Bowley, the Managing Director for Greene King pubs, highlighted the significance of reuniting fans through the Fans Reunited campaign during the Guinness Six Nations, aiming to foster connections and shared experiences over a pint.
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