The Winter Olympics at Milan Cortina have garnered attention not only for the impressive athletic performances but also for the reasonable food prices available to fans. The games have already commenced ahead of the official opening ceremony on Friday.
Team GB is aiming to surpass their medal count from the previous Winter Games in Beijing, where they secured a gold and silver medal. UK Sport had set a target range of three to seven medals for the current Winter Olympics.
Viewers can catch all the action on BBC and TNT Sports, while attendees at the Winter Olympics have commended the affordability of the food offerings available at the venues.
Contrary to the usual trend of inflated prices at major sporting events, social media posts have highlighted the comparatively cost-effective food options at the Winter Games.
Popular food items include an nduja pizza priced at around £7.82, with margherita, ham and cheese, and vegetarian pizzas all priced at £6.95. Additionally, a gluten-free sandwich is also available for £6.95.
For beverages, options include americano coffee and hot tea at £2.62 each. Alcoholic drinks such as prosecco can be purchased for £6.95, while a spritz cocktail is priced at £7.82.
Those in need of snacks can choose from crisps at £2.61, popcorn at £2.17, candy at £1.74, assorted muffins at £3.04, and a gluten-free brownie at £3.48.
A selection of burgers including cheeseburger, cheese and bacon burger, chicken burger, and vegetarian burger are priced at £8.69 each, with a classic hot dog available for £6.95.
Social media users have praised the Winter Games for their reasonable pricing compared to other sporting events. Many expressed surprise and satisfaction at the affordability of the food and drinks on offer.
The Milano Cortina 2026 Winter Olympic Games will run from February 6-22, with fans able to enjoy over 850 hours of live action on discovery+ via Prime Video. Access to TNT Sports 2 for 24/7 Olympic coverage is available with a £3.99 discovery+ Entertainment subscription.
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